Passive data collection, or passive metering, is a market research technique that allows data collection without the participants' direct involvement being studied.

Stories of Market Research: The Insightrix Podcast

Episode 24: Market Research & Passive Data Collection

Marketing Insights | Market Research | Surveys & Polls | Insight Communities Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives that exist within the field of market research. On the podcast, we will interview research and business leaders across the country and internationally on B2B market research issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policy makers, business and academic researchers and anyone else with an interest in the field. Play our latest podcast below. Be sure to subscribe and never miss an episode - and don't forget to click that Share button!

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Stories of Market Research: The Insightrix Podcast