This episode focuses on the path to purchase across today’s retail landscape, with a focus on omnichannel strategies and e-commerce. This episode’s guests are Lauren Fernandes, manager of strategy and analytics at Nielsen, and Ken Cassar, VP Strategy and Insights at Rakuten.

The Database, a Nielsen podcast

Episode 23: What Omnichannel Really Means in Today's Retail Environment

In Nielsen's The Database, we'll explore topics and trends across a variety of industries—digital, FMCG, retail, media and more—using Nielsen data and research. Experts will bring the data to life and share why it matters.

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The Database, a Nielsen podcast