Business
What is the one, powerful tool that is essential to developing lasting advertising ideas? The answer: Strategy. Without strategy, it's virtually impossible to connect your brand to your target audience, and connecting brands is what great advertising is all about! In episode two of our study of The Anatomy of an Ad, Nathan Spell continues guiding us on our journey through the definition of strategy, what separates good strategy from bad strategy, and some of the strategies behind famous ad campaigns.