Business
What does content do?Helps your clientsShows you’re credible, builds brandPre-sells your products and servicesWhat does SEO do?Gets your content in front of prospectsShows you’re a leader in the fieldFends off competitorsPre-sells your products and servicesHow to correctly use them togetherUnderstand how your prospects behave - SEO Keyword Marketplace AnalysisWhat questions do they need to answer - SEO Keyword AnalysisWhat research and business case must they make - SEO Keyword AnalysisWho are your competitors and what are they doing? - SEO Keyword Marketplace AnalysisCreate an editorial strategy that serves your prospects and edges out your competitors - Editorial CalendarCreate and publish content that is SEO and marketplace optimize - Content ProductionPromote your content to your market - Content MarketingIf you can only afford to do one or the other, do it like this1. Get your web platform in order2. Use Wordpress. It will get you 75% there3. Create some basic cornerstone content, informed by SEO4. Post frequently and consistently5. Promote your content6. Do some advanced SEO