Business
Welcome to the second episode of DaveAIR where we unbox the essentials of branding in the digital age! In this episode, we dive into:
1. How to Build a Brand: Uncover the key steps to establish a lasting brand identity, focusing on delivering exceptional experiences through products and services.
2. The Story Behind Nexa: A case study on the journey of Nexa, illustrating the importance of customer-centric strategies in brand development.
3. Understanding Customer Needs: Delve into the significance of comprehending customer needs and implementing digital solutions for an enhanced customer experience.
4. Testing Ideas: Explore the strategy of testing ideas before development and know in-depth about Agile methodologies.
5. Building a Business vs Building a Brand: Differentiate between constructing a business and crafting a brand, emphasizing the significance of a Unique Selling Point (USP) and consistent branding.
6. Expanding Globally: Navigate the path to global expansion, from designing with a global perspective to establishing a robust infrastructure.
7. Building Channels and Overcoming Challenges: Unpack the definition of commercial channels and address the challenges associated with constructing and managing them.
8. Future of Digital Transformation: Explore the evolving landscape of digital transformation, highlighting the importance of customer understanding and technological prowess.
9. Lean Organizational Design: Explore the concept of lean organizational design, essential for thriving in the ever-changing digital era.
Guest Name: Noritaka Wakuda, Managing Director at Suzuki Digital Private Limited.
As the creative mind behind pioneering initiatives such as NEXA and MAIL (Mobility & Automobile Innovation Lab) at Maruti Suzuki, he has redefined the landscape of digital marketing and mobility solutions. With a strategic vision that knows no bounds, he has been the driving force behind the establishment of Suzuki Digital at Maruti Suzuki, setting new standards for excellence in the automotive industry.
Join us as we unravel the secrets to successful branding in the digital age. Remember, the company that understands its customers and leverages the right technology is poised for thriving success. Don't miss out on this insightful episode!