Listen to episode 198 of the Digital and Social Media Sports podcast, in which Neil chatted with Burton Lee, Executive Director – Business Operations for the Peterborough Petes OHL [hockey] team. Listen below or on Apple, Spotify and Stitcher. 73 minute duration. Listen on Apple, Spotify or Stitcher. Posted by Neil Horowitz Follow me on … Continue reading Episode 198: How Burton Lee and the Peterborough Petes Activate their Brand Online and in the Community