Technology
Why User Research Matters In this episode, I am chatting with Melissa Eggleston about UX, what it is and why it is a crucial component in creating a successful web project. I first met Melissa at WordCamp, Asheville in 2015 and had a chance to visit with her at the happiness bar and see her presentation Website Design with UX in Mind. Melissa Eggleston Melissa Eggleston is a User Experience Specialist and Content Strategist based in Raleigh / Durham, North Carolina. She helps businesses, non-profits, and universities find, attract, and help their target audiences. She often works for agencies and design/development teams. She's able to see the big picture while also digging into the details. She's worked on projects for both tiny tech startups and big organizations such as the Bill & Melinda Gates Foundation. Melissa's is the co-author of The Zombie Business Cure - How to refocus your company's identity for more authentic communication. Listen to Episode 19 Where to find Melissa: Website: Melissa Eggleston Twitter: @melissa_egg Tools and Resources discussed: Don't Make Me Think by Steve Krug Just Enough Research by Erika Hall Hemingway Editor Jared Spool's All You Can Learn Library Grammarly - Awesome - in Browser Grammar checker