Business
When the time comes to sell, we can be tempted to jump into a description of how our product or service will solve the problems uncovered but buyers don’t just buy a product or service; they also buy the company offering it. In sales conversations, it’s important to make sure our company’s qualities are clear before we talk about the products and services we offer, yet many salespeople don’t sell their company – it’s a huge omission. Why don’t we do it? And, if we accept we should, how do we add it to our sales conversations right now? Joining Paul Owen in this episode to discuss these points and many more, we have an entrepreneur and sales leader with 20 years’ experience – Ben Rowland – a professional salesperson with 8 years’ experience – Alex Avery – and a 17-year-old school student who is considering a career in sales – Alex Harwood.