Business
What you will learn in this episodeDon’t get stuck on one platform, look where the audience is going. How to work with the esports industry Sam’s first experiences with LinkedIn Live and how this can help your brand How to start your first LinkedIn Live campaign Why LinkedIn is the platform of choice for growth How to use LinkedIn to get in front of people that you would never think possible How to use direct audio messages on LinkedIn to increase conversion and introduce your personal brand (I’ve tried this since recording the episode – it works!) How replacing your business cards with the LinkedIn QR code feature can scale your online reputation The flow Sam uses to nurture new connections on LinkedIn before asking to catchup in person Is LinkedIn the new Tinder? How Sam met her partner on LinkedIn! Sam’s thoughts on Tiktok as a marketing tool in 2020 and beyond The best way to get started on Tiktok How to get testimonials from customers and why they are important Why Sam works with all of her team members on their personal brands Resources mentionedThinktank SocialBig EsportsTony Nash - CEO at BooktopiaJeremy Loeliger - Commissioner at National Basketball League (NBL)Using the Find Nearby FeatureTiktokLinktreeMetigyPixaloopGary Vaynerchuk PodcastNo Bullsh!t Leadership Podcast Book RecommendationsThe Subtle Art of Not Giving a F*ck by Mark MansonIt's All Possible by Rob Hartnett What business would you build on Mars?I would create a business that focused on educating everyone around self-awareness. A business that's a personal development business that then leads to professional development. So, teaching people how to best communicate, then we will communicate to the Martians around the school that we're actually creating, which is around making the Martians smarter and more self aware and helping them get what they want and then we get what we want. So, everyone's smarter and more caring and considerate of each other. Reach Sam hereSam Mutimer on LinkedInSam Mutimer on Twitter To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast