Business
To become an outstanding communicator, you must ask questions and listen to the answers. They will tell you everything you need to know as you search for the most important thing in sales: the truth. Too often, though, people don’t find out the truth and their ability to satisfy their customer becomes a lucky dip. There are five key benefits to asking questions in sales conversations and these are discussed with sales leader John Pentin and entrepreneur Jamie Lester. With host, Paul Owen, they examine the importance of listening in sales, discuss the benefits of listening well and explore why people often fail because they’re simply not interested in any voice other than their own.