Business
Bartle Bogle Hegarty is still one of the most respected agencies in the world of advertising and the creative founder, Sir John Hegarty, is one of the most revered names. Such is his renown that in 2007 he was knighted for his services to advertising. (Mine is still in the post.) Sir John and I formed a close relationship while spending several minutes in a lift together in a hotel in Cannes in 2006. I felt that was a strong enough bond to ask him on the podcast and, it being the lockdown and everything, he couldn’t think of a reason not to. For those of you who wonder why John is on this New Zealand advertising podcast I should point out that his wife is a Kiwi and that they come over here every February to get away from the London winter. Subjects we discussed include his love for New Zealand, where he gets his suits, why he hates scams, his Cannes jury experiences, who is the great unsung hero of world advertising, and how we should look to come out of Coronavirus lockdown. Many people sent in questions, and I asked as many of those as he had time for. It was a lot of fun; I think you’ll enjoy a listen.