Business
Brand: Fastrack
Product: Fastrack Reflex Smartwatch
TG:
* Age range: 20-35
* Buying capacity: Medium-high
* Education: College-educated or working professionals
* Interests: Tech-savvy, active lifestyle, fashion
* Demographics: Urban, suburban
* Location: India
Purpose: Product launch
USPs:
* Stylish and modern design with multiple watch faces
* Advanced health and fitness tracking features (activity tracking, sleep monitoring, etc.)
* Smart notifications and call alerts
* Long battery life
Creative Brief:
Campaign Objective:
To create excitement and demand for the Fastrack Reflex Smartwatch among young Indian audiences looking for a stylish and functional wearable.
Target Audience:
Tech-savvy young professionals and college students in India who prioritize both style and functionality. They are active and health-conscious but also fashion-forward.
Key Messages:
- The Fastrack Reflex Smartwatch is more than just a timepiece; it's a statement piece that keeps you connected and in control.
- It seamlessly blends cutting-edge technology with a sleek and modern design, making it the perfect accessory for your active lifestyle.
- Track your fitness goals, monitor your health, stay connected, and do it all in style with the Fastrack Reflex Smartwatch.
Creative Approach:
The campaign will showcase the Fastrack Reflex Smartwatch as a fashionable and empowering technology companion for the target audience. We can achieve this through: