Business
In this episode, we'll be exploring how marketing has changed over the years and how we need to start thinking about it differently in the future. Joining us will be Joanne Charley, Chief Marketing Officer at Neural Impact, a marketing professor at Capilano University, and senior marketing leader for the past 30 years. Leading neuroscience research and psychology has revealed emphatic evidence for the role emotions play in our purchasing decisions. We'll describe the ever-changing marketing landscape, where it's heading, and how you can utilize emotion in your marketing content and customer interactions to increase your conversions and accelerate your customer acquisition process.