Business
Join Rajesh Kumar in the first episode of "Decoding B2B Marketing" as he sits down with Udit Agarwal. He is the Vice President and Head of Global Marketing at Exotel, a Bangalore-based full-stack customer engagement platform, an industry veteran who shares decades of experience in B2B marketing. Learn how the shift from traditional lead generation to a holistic revenue marketing strategy is changing the game. Discover the power of aligning marketing with business goals, using AI, building trust, and measuring capital efficiency. Perfect for marketers, startup founders, and business leaders aiming to transform their approach to demand generation in the SaaS and tech space.
Key Topics Covered:
Transition from leads to revenue-driven marketing
Measuring ROI with gross profit efficiency
Building trust and brand positioning in B2B
Using AI and automation for smarter demand generation
Tools & technologies: Sales Navigator, Happy Sales, BambooBox, ChatGPT
Full-funnel strategy for startups vs multinationals
Advice for aspiring B2B marketers & founders