Motivation is the ingredient that defines the difference between desire and will in the process of setting and attaining goals …

Life of an Architect

Episode 081: Motivation

A gifted storyteller communicating the role and value of architecture to a new audience, host Bob Borson uses the experiences acquired over a 25-year career to inform his podcast. It responds to the public’s curiosity and common misunderstanding about what architects do and how it is relevant to people’s lives, engaging a wide demographic of people in a meaningful way without requiring an understanding of the jargon or knowledge of the history of the profession. With a creative mix of humor and practicality, Borson’s stories are informative, engaging, and approachable, using first-person narratives and anecdotes that have introduced transparency into what it really means to be a practicing architect.

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Life of an Architect