Business
Punjab is producing ambition at scale, but is it losing direction at the same time?
Why are thousands of students chasing Canada, Australia, and abroad dreams, while India’s toughest exam, UPSC, is being quietly left behind?
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In this powerful conversation on Ihe Successbrew Podcast, Host Sourabh Goyal sits down with Lachman Singh Maluka, Founder of Maluka IAS and a decorated education leader, to break down some of the most uncomfortable truths about India’s education system, especially in Punjab.
This isn’t just another motivational talk, it’s a deep reality check on education mindset, IAS preparation, brain drain, and the future of Indian youth.
We explore why some states consistently dominate UPSC results while others struggle, and how much of it comes down to demographics, mindset, guidance gaps, and the influence of coaching culture.
Mr. Maluka also shares his personal journey, from struggling with lack of guidance to building a major coaching institute and what it really takes to survive in the evolving world of ed-tech, online learning, and competitive exam preparation in India.
You’ll hear insights on:
Why only a small number of students from Punjab clear UPSC and IAS compared to other states
The growing trend of student migration from India to Canada, Australia, UK, and other countries
Whether India is facing a long-term brain drain problem
Why UPSC success is not just about studying hard, but about personality development, emotional intelligence, and communication skills
The structure of IAS, IPS, IRS, and other civil services in India
How education choices in class 10–12 shape long-term career outcomes
The role of coaching institutes, mentorship, and teaching quality in student success
Why storytelling-based learning is more effective than rote memorization in subjects like History
The rise of online education vs offline coaching institutes in India
How AI and technology are changing education but cannot replace human leadership, discipline, and social intelligence
The importance of Ethics in UPSC and governance transparency in India
This conversation also dives into the emotional and societal side of education including peer pressure, wrong friendships, lack of awareness, and the hidden costs of migration dreams that many families don’t fully understand.
At its core, this episode is about one question:
Are we guiding the next generation toward awareness… or toward confusion?
If you are interested in:
UPSC preparation, IAS motivation, Indian education system, Punjab youth mindset, study abroad vs India debate, brain drain India, civil services exam strategy, or success mindset, this conversation will give you a completely new perspective.
1. Introduction to the Problem: Discussing the low number of IAS selections in Punjab and the lack of proper guidance (0:00 - 6:00).
2. Origin Story of Maluka IAS: Mr. Maluka shares his personal journey and the motivation behind starting his academy in 2016 (6:00 - 8:10).
3. Correcting Educational Gaps: Why Maluka IAS introduced daily answer writing and personalized mentorship (9:00 - 12:20).
4. The UPSC Roadmap: A guide for students after 10th/12th grade, including subject selection and exam structure (12:20 - 16:15).
5. The Importance of Personality Development: Focus on communication skills, leadership, and emotional intelligence over just rote learning (16:15 - 20:55).
6. Adapting to Technology: How the institute navigated the shift to online education and integrated AI (21:30 - 33:00).
7. The Reality of Education Business: Advice for aspiring entrepreneurs on setting up an institution, including location and marketing (59:00 - 1:02:48).
8.The Dark Side & Failure: Discussing the risks of coaching and the reality that not everyone becomes an IAS officer (1:02:49 - 1:07:00).
9. Ethics and Governance: How the UPSC curriculum addresses corruption and the role of ethics in civil services (1:14:16 - 1:17:48).
10. Rapid Fire & Final Advice: Quick insights on career choices and starting a venture with limited resources (1:17:50 - 1:20:18).
Subscribe to The Successbrew Podcast for more deep, real, and thought-provoking conversations on education, careers, and India’s youth future.
Also available on all the major audio platforms, listen anytime and anywhere.