Business
I'm a great believer of 'everything in life has a lesson - if you look for it'. While I didn't realise it at the time a horrible customer encounter around 1997 taught me everything I needed to know about buyer personas. Even though the customer made me cry (listen to discover how) I still learnt so much. Unconsciously as a sales assistant I adapted and changed based on this one customer. There was also an important lesson about leadership and how working with great people can have a massive impact on how you treat other people. Listen now to learn the lesson I did about buyer personas and why they are so important. Once you've listened to this episode, follow this link and uncover your buyers personas. Or as I prefer to call them - Client Profiles Use our client profile creator by following this link - http://bit.ly/clientprofiler