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Taylor Morton was as surprised as anybody when she got a job with Justin Brands, Inc. directly following college graduation - I mean, she hadn't grown up in the western industry despite being a native Texan! But her passion for the industry grew as she poured her heart and soul into Justin Boots, their subsequent heritage brands, their support of youth groups, professional association's and more. It led her to win a spot on the COWGIRL Magazine 30 Under 30 Roster for 2021 and we are so excited to share her wealth of knowledge regarding one of the biggest Pro Rodeo sponsors in the industry, as well as listen to all of Taylor's tips for building your career and upping your marketing game! This podcast episode is brought to you in part by COWGIRL Magazine. You can read more at the show notes for this episode at That Western Life's podcast page. Follow today's host, Katie Schrock, on Instagram and Facebook, as well as That Western Life on Facebook, Instagram and Twitter.