Business
Text message marketing is one of the easiest ways to generate leads for your real estate investing business. Recently, there have been some compliance rules that have changed, and you need to be aware of them. So on this podcast episode, Kevin Carroll and I will discuss how you can prevent being sued while text marketing. Check it out! Timeline: 0:00 Prelude 0:20 Introduction 1:29 About Kevin Carroll 2:32 How did you end up adding texting to your platform? 4:24 What are some of the pros and cons of text message marketing? 8:25 What are some of the updated regulations in text marketing? 15:18 What is the Trace Act? 17:12 What are some of the pros to following the new texting rules? 20:03 Step by step process to staying compliant 27:40 How do you get prior written consent before sending a text message? 32:17 Should we broadcast messages right now? 37:03 What are some of the obstacles investors might face when transitioning into the new texting laws? 41:20 Are we missing anything else? 42:55 Last words from Kevin Carroll 43:06 Closing Comments