Why do athletes make irrational choices during high-stakes encounters?

Sports Biz with Sid

Ep 7 : The Irrational Behaviour of Athletes

This podcast isn't just about Sports business. It's about the Business of Sport and everything that comes with it. I'll take you through Life-lessons learnt from sport as well as valuable insights from life that can be used in a sports context. Welcome to Sports Biz with Sid, a Bite-sized focused sports podcast hosted by Sarthak Sidharth, a former professional tennis player turned sports-tech entrepreneur where he talks about all things sports business, marketing, branding, strategy and athlete development.

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Sports Biz with Sid