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I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to this special two part series looking at the current state of Spanish enotourism in the wake of the pandemic. My guest today is Vinka Danitza a wine tourism professional based in Spain. As project manager for Priorat Enoturisme, she is developing and coordinating various projects to enhance the visitor experience, maximize tourism and the direct sales potential of the group members. 00:00:00 Intro 00:02:21 Origin Story 00:07:48 Enotourism 101 00:16:01 COVID19 adaptations in Priorat 00:21:44 Reactions in different tourist sectors 00:27:47 Digitising customer interaction 00:31:15 Travel literature 00:40:54 Vinka’s current enotourism project 00:46:57 Looking ahead to 2021 If you know someone who would find this episode useful please share the direct link: www.interpretingwine.com/446 If you really found it useful please leave the episode an iTunes review on the same link. Thanks! ?? Intro and outro musicThe New Investorshttp://newinvestors.dk/Contact: glenn@velournet.dk Guest: Vinka Danitza GUEST CONTACT: https://bottledbliss.wordpress.com/ https://www.instagram.com/danitzavinka Date recorded: 20 December 2020 Listen and subscribe: www.interpretingwine.com CONTACT ME: Wine Export Scorecard: https://www.interpretingwine.com/exportready Instagram: https://www.interpretingwine.com/instagram Facebook: https://www.interpretingwine.com/facebook Twitter: https://www.interpretingwine.com/twitter Linkedin: https://www.interpretingwine.com/linkedin Clubhouse: https://www.interpretingwine.com/clubhouse Email: hello@interpretingwine.com