Ep 3 | S2: Passion is not a Business, Ft. Tushar Mittal

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The Successbrew Podcast

Business

In this episode of The Successbrew Podcast Season 2, we sit down with Tushar Mittall, Founder of MySOHO.com (acquired) and Host of the Zero to X Podcast, for a raw and deeply honest conversation about what it truly takes to build a company that is designed to scale.


This episode is not about motivation.

It is about clarity.


Tushar walks us through the early days of MySOHO, including the phase most founders never talk about openly. The point where the business was almost shut down. The identity crisis of being a new brand where nobody knows you, nobody trusts you, and nobody is waiting for your product.


He explains why branding is far more than a logo or a name, especially in asset heavy businesses like co working. When you are asking landlords, banks, and institutions to trust you with property and capital, the story you build around your business matters as much as the numbers.


As the conversation unfolds, we move into one of the most misunderstood areas of entrepreneurship. Team building.


Tushar shares his non negotiable rule for founders. If a hire is not working and you are unable to find a solution, you must fire. Not out of ego or anger, but out of responsibility towards the company. Scaling requires speed, alignment, and clarity. Emotional attachment slows all three.


One of the most important insights from this episode is around mindset. Most founders want to scale, but very few are mentally prepared for what scaling demands. Removing emotion from decision making, separating passion from profitability, and understanding that if money does not matter to you, then what you are building is not a business. It is a hobby.


This episode also breaks the romantic myth of the solo founder journey. You can walk only a certain distance alone. Beyond that, progress demands a team that is capable, empowered, and aligned with the company’s intent to scale.


We also explore how MySOHO reached a stage where expansion opportunities came looking for them. A phase where simply expressing interest in a town opened multiple doors. A result of building credibility, systems, and scale readiness over time.


Towards the end, Tushar opens up about his current work, content creation, and how founders can connect with him directly. He shares why Instagram and YouTube are his preferred platforms and how he personally responds and engages with entrepreneurs who reach out.


This episode is especially relevant for:

  • Early stage founders struggling with hiring and firing decisions
  • Entrepreneurs confusing passion with business sustainability
  • Startup operators preparing for scale
  • Founders building asset heavy or marketplace businesses
  • Anyone who wants honest conversations instead of sugar coated advice


If you are building a company to scale, this episode will challenge how you think, decide, and lead.


Watch till the end.

This is one conversation most founders realise they needed, only after it is too late.


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