Business
In April 2017 Pepsi released an ad called “Live For Now” featuring one of the most popular models in the world, Kendall Jenner. The ad was designed to show the world how even though we may be divided in political beliefs, we can all bond over the taste of a cold Pepsi. However, the ad was met with such harsh backlash that Pepsi pulled it within 1 day.This is the story of how Pepsi sought to be ‘woke’ in a tense political climate and how they missed the mark so very badly.Written and produced by Ben SilversteinMusic provided by BenSound.com, Filmstro.com, and FilmMusic.ioLicense: CC BY (http://creativecommons.org/licenses/by/4.0/)Terrible Ads is brought to you by AdCoach.co. AdCoach is an elearning platform for Advertising professionals. Terrible Ads listeners can save 15% on all classes by using code BADADS at checkout.Buzzsprout Link - New Users Get a $20 Amazon Gift Card: https://www.buzzsprout.com/?referrer_id=647883Support the show