If AI takes over the entry-level work people used to learn from, where do the next managers come from? Paul Roetzer and Cathy McPhillips open the door on that one, and 14 more, in this AI Answers edition, built from questions asked in recent SmarterX classes. Across 15 questions, they cover funding AI investments, forecasting token spend, right-sizing vendor approvals, disclosing AI use, building agents on sensitive data without adding risk, and why running your whole company on a single AI provider is a bet you may not want to make. Cathy closes with her own question on building on rented land, and Paul explains why an LLM is still a black box. 00:00:00 — Intro 00:07:15 — What are the best ways to use AI in marketing? 00:10:54 — How do you carve out time for AI when the team is already slammed? 00:14:46 — Should a small company hire outside consultants to build agents? 00:19:19 — Who should own AI transformation in the enterprise? 00:23:49 — Are there generic agents everyone can use, or do you build your own? 00:25:58 — Can you build human approval checkpoints into an agent? 00:28:01 — How do you enable agents on sensitive data without adding risk? 00:30:31 — How should a company fund its AI investments? 00:34:11 — How do you budget and forecast total AI spend, including tokens? 00:37:03 — What does a right-sized AI vendor approval process look like? 00:40:33 — What happens to your data if an AI vendor is acquired or goes under? 00:42:48 — When should you disclose that AI was used to create the work? 00:46:03 — If AI does the entry-level work, where do future managers come from? 00:47:57 — Is an LLM really a black box, and is that ominous? 00:50:38 — Are we building businesses on rented land with LLMs? Access the show notes and show links here: https://podcast.smarterx.ai/shownotes/236?utm_source=youtube&utm_medium=social&utm_campaign=podcast_shownotes Want to receive our videos faster? SUBSCRIBE to our channel! Marketing AI Month (free AI for Marketing Course Series through Sept 30): SmarterX.ai/marketing Upcoming classes: Scaling AI (Sept 11), Intro to AI (Sept 30) — links in show notes MAICON, Cleveland, Oct 13–15 - use code POD100: MAICON.ai Subscribe for more episodes: https://www.youtube.com/@aishowpod Get our weekly newsletter: https://www.marketingaiinstitute.com/newsletter Enroll in AI Academy: https://academy.smarterx.ai/ Join us at MAICON: https://www.MAICON.ai Register for a free webinar: https://smarterx.ai/webinars Connect with us Slack community: https://smarterx.ai/community LinkedIn: https://www.linkedin.com/company/smarterxai X/Twitter: https://x.com/aishowpod Instagram: https://www.instagram.com/smarterxai TikTok: https://www.tiktok.com/@aishowpod Facebook: https://www.facebook.com/marketingAIinstitute