Business
Vikrant Shaurya is the CEO and Founder of BestsellingBook.com. He’s also the author of two #1 bestsellers: P.O.W.E.R: The Success Mantra, and How to Write a Bestseller: Become a Bestselling Author, Attract High-Value Clients, and Skyrocket Your Authority. Vikrant is the most-viewed author for “eBook Publishing” on Quora and is recognized by the National Academy of Bestselling Authors. Most passionate about I'm in the book publishing industry, where I help entrepreneurs publish their books. We help them turn their ideas into best-selling books through “done for you” book writing, publishing, and marketing services. Vikrant’s career and story Eleven to 12 years ago, I had just graduated from high school and my dad asked me, “What do you want to become in your life?” At that point, I had no idea, no clue. I was 16 or 17 and I had no vision at all for myself. I was just trying to enjoy my life. I told him that I wanted to be an engineer. I come from India and there is a kind of mentality that if you're not a doctor or engineer, people think that you are a failure. My dad thought that I was serious about my career and in my life. He sold his land so that I could be admitted to an engineering college. One day, I found this book by Robert Kiyosaki called “Rich Dad Poor Dad.” I decided to do something of my own. The very same day, I dropped out of college. I started looking for a business idea and within a few months, I got one. I got some loans from my relatives, my seniors, my friends, and started a business that hired a bunch of employees. I made so many mistakes and within six months I had completely run out of money. I was 18 at the time. Then I discovered self-publishing. This was my introduction to self-publishing or book writing or publishing. I discovered that I could write books, publish books, and make some money out of it. I started writing books. The first book took just 21 days to write. I published that book and in the first month I made $27 in royalties. I wrote another book in just three days and published it. I also did some marketing and that month I made around $440. I started offering a coaching program through Facebook. I also added coaching fees, so I started making some money from that as well. Within one year, I had launched dozens of courses and eBooks and also helped thousands of students with my courses and coaching programs. Best advice for entrepreneurs My simple advice would be, “start small, think big.” One of the mistakes I made when I started with my first business was doing the complete opposite. I was starting big and thinking small. With my current business, I started very, very small. It was a one-person company, and only when I began to see the opportunity, I hire employees one by one. Now we have more than 40 people in the company and more than a thousand freelance partners. The biggest, most critical failure with customers We help our clients become bestsellers but one client had this expectation that he would be selling billions of copies of his book. We take care of the launch for one or two months—like, we start, we do the marketing, we do the promotion, and we do the sales. There was a communication gap as well, which I had, where we mentioned something and he interpreted it as something else. I had to make a tough decision. We had helped him write the book, publish the book, but because we had some negative reviews, I had to refund him the money. But the thing is, I learned with the process. That's why, whenever a new client comes, we send them a proposal. Biggest success with customers A client came to us three or four years ago. He offered a physical product. By this point, [we had been] helping people who were in the information industries, like people who were speakers or coaches, experts, people who had some kind of a messaging story to share. But this entrepreneur came to us with a physical product, like a physical store where he offered a natural...