HubSpot spent three years rebuilding how it attracts, engages, and delights customers around AI agents. Jon Dick, chief customer officer at HubSpot, walks through what that actually looked like — starting with AI fluency rather than tools, then support, then a full audit of the customer journey for constraints AI could break. Along the way: the AEO strategy built for a world where buyers search answer engines, the AI SDR handling more than 80% of website chats, a prospecting agent that booked 10,000 meetings last quarter, a seven-point lift in customer save rates, and the org change three months ago that moved every engineer and data person working on agentic go-to-market under one leader. Access the show notes and show links here: https://podcast.smarterx.ai/shownotes/234?utm_source=youtube&utm_medium=social&utm_campaign=podcast_shownotes Timestamps: 00:00:00 — Intro 00:03:36 — Meet Jon Dick 00:05:13 — What HubSpot was trying to solve 00:08:27 — How the transformation got started and where it stands today 00:11:48 — Beyond individual use cases: demand creation and AEO 00:15:49 — What's HubSpot native, and how they pick models 00:18:36 — What had to change organizationally 00:22:10 — Why centralizing beat the pod model 00:24:39 — What got messier along the way 00:25:46 — Results across the board 00:28:35 — Why HubSpot's go-to-market context is the advantage 00:30:19 — Advice for leaders earlier in the journey Want to receive our videos faster? SUBSCRIBE to our channel! This episode is presented by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Subscribe for more episodes: https://www.youtube.com/@aishowpod Get our weekly newsletter: https://www.marketingaiinstitute.com/newsletter Enroll in AI Academy: https://academy.smarterx.ai/ Join us at MAICON: https://www.MAICON.ai Register for a free webinar: https://smarterx.ai/webinars Connect with us Slack community: https://smarterx.ai/community LinkedIn: https://www.linkedin.com/company/smarterxai X/Twitter: https://x.com/aishowpod Instagram: https://www.instagram.com/smarterxai TikTok: https://www.tiktok.com/@aishowpod Facebook: https://www.facebook.com/marketingAIinstitute