Business
Our cigar retailer series gets super practical and real as Brett Fry, owner of Tobaccology in Virginia, shares what goes into building an identity and following for a retailer online. Brett has leveraged social media to create an incredible community around his shop. He’s built immense trust within Facebook groups and shares what has led to his success and how others can replicate it. Brett’s real and no-nonsense approach will equip you to know how you ought to spend your time online and how to assimilate into online communities so you start off making the right connections, but also know when the time is to form and grow your own social communities.