<p>'Brand' is an elusive concept. Asst Professor Vishal Nayak demystifies the concept of 'brand' in simple words. The episode discusses the history of the word 'brand' and how it has taken on new meanings. Examples are included.</p>

'Brand' is an elusive concept. Asst Professor Vishal Nayak demystifies the concept of 'brand' in simple words. The episode discusses the history of the word 'brand' and how it has taken on new meanings. Examples are included.

Creative Strategy Classroom

Ep 2 - What is a brand? Definitions and Examples In Simple Words

Assistant Professor discusses basic and advanced topics on marketing and advertising creative strategy, digital marketing, corporate communication.

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Creative Strategy Classroom