Ep 2: Merge Sport with co-author and Fuse Strategy Director Jonathan Drakes

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This week we hear from Jonathan Drakes who co-authored our first publication 'Merge Sport: How technology will revolutionise sport for fans'. He talks to Susie about why the next decade is going to be the most technologically disruptive period we've seen for sport. Susie also speaks to Kate Houghton about her work delivering the fantastic McDonald's festival tour campaign which has seen her go to the likes of BBC's Biggest Weekend to take the McFlurry Van brand experience to festival-goers.