Business
In 1985 the Coca-Cola company was losing ground to rival Pepsi. Coke had to do something drastic to win back consumers and in their mind that thing was taste. On April 23, 1985 Coke introduced the world to New Coke. But by June of that same year they were fielding over 8,000 angry phone calls a day and by July the product was pulled. So what went wrong? How did Coke make such a massive mistake?Written and produced by Ben SilversteinMusic provided by BenSound.com, Filmstro.com, and FilmMusic.ioLicense: CC BY (http://creativecommons.org/licenses/by/4.0/)Terrible Ads is brought to you by AdCoach.co. AdCoach is an elearning platform for Advertising professionals. Terrible Ads listeners can save 15% on all classes by using code BADADS at checkout.Buzzsprout Link - New Users Get a $20 Amazon Gift Card: https://www.buzzsprout.com/?referrer_id=647883Support the show