Arts
? Ready for your weekly dose of podcasty banter!? We’re back this week for Branding Banter, Episode 19! In this episode, we’re having a banter about the branding/marketing concept of ‘positioning’. For what can only be described as a simple, yet complex part of developing a strategy for your brand, positioning is a topic we cover from a few different perspectives in relation to implementing it into a small business context. Namely how to position your business as the go-to option for your customers when they think of needing or wanting the thing you offer. Additionally, if you’d like to read up on more about positioning, you can find ‘Positioning: The Battle for Your Mind’ by Al Ries and Jack Trout on Amazon: https://www.amazon.com.au/Positioning-Battle-Your-Al-Ries-ebook/dp/B006B7LQ90 This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time). You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts. ? Where to find more about Delphie & Frank Branding Banter on Instagram: https://www.instagram.com/brandingbanter/ Delphie Website: https://www.seecreative.com.au/ Delphie Instagram: https://www.instagram.com/seecreativestudio/ Frank Website: https://www.gdayfrank.com/ Frank Instagram: https://www.instagram.com/gdayfrank/