Business
Hello, Nelly here. And in this build your army podcast episode 17, we are going to talk about the paralyzing fear of having entrepreneurial success. Now, before I get into that, I'm going to address a very personal matter, I went on a bit of a hiatus, and if anybody who is listening, thank you for being a listener, and if you're a subscriber and you're still listening, I very much thank you. But you will have noticed that I dropped off and disappeared for a… Oh, probably two, three, four months now, I don't even know, to be honest, and it wasn't because of covid, even though I didn't want to date this podcast, or specifically talk about covid, but it wasn't to do with that, it was just before that. My wife and I had a personal matter that happened to us together that rocked my world, and not in a good way. I'm not gonna get into the details of it, but it really made me just sit back and analyze for a while, I didn't have the heart to work on a side of hustle, marketing or anything like that… And it really put me in a place where I didn't wanna make any content until I was ready to… And the interesting part of that is, while I was working on my digital course, which is why I created the podcast in order to market the Digital Course, buildyourarmy.com, by the way. While I was building that course, it took me about four years to originally build the initial concept, and the reason I'm sharing this with you is because that is damn way too long. And part of it is because I wanted to make it perfect before it launched to the world, but that is the absolute wrong approach to being an entrepreneur. But it's not possible to make it perfect because when you're working on a project, it won't be perfected until you get customer feedback and you won't get customer feedback… Until you launch it to the world. When I think about that, it's a bit of a cart before the horse type of situation, or you analyze the crap out of something and you're afraid to release it because… What if it doesn't work? And on the flip side, you're paralyzed with fear, because what if it does work and your whole life flips upside down, even though in a positive way, are you really ready for the limelight and the success? So a couple of things are happening there. While I was working on the course, I absolutely wanted everything to be perfect. What I should have done was released it to the world and then tweak it and did the Podcast and Marketing, and adjusted and perfected as I went, because version 3.0 was gonna be better than version 1.0, but I didn't release it to the world. And so what happened was, it was finally ready and I recorded a bunch of podcasts, and I sequenced them so that they were ready every day for the new year. And I launched it and I scheduled it, and something like two days later is when my wife and I got hit with this very personal incident, I don't even know what to call it, situation, this thing… And for me, my progress stopped in his tracks, and it was very ironic because after four years of working on this project and finally having it ready for the world and timing, everything that I thought was just perfect, and it all crumbled after about two days and the podcast was able to run because I had automated the publishing for two weeks, and I thought I'm gonna… I gotta catch up and get back to recording so that there's no gap, and of course, that came and went because the situation was bigger in my life that I had to deal with, and I wanted to deal with it properly, I didn't wanna rush the recovery because I didn't want it to surface in the future, so while revisiting this digital course that I was creating, I actually discovered a way to perfect the course… Sorry, not perfect, I don’t like using that word. Improving the course. And so then again, this extended the hiatus, I went back and started to tweak and improve the course, and now it creates the same result as the original version, but this version gives you,