Miscellaneous
Ep. 13 is the 2nd installment of my interview with legendary frame builder, designer, and godfather of bike fitting, Ben Serotta. He recently announced the official re-launching of the Serotta brand. This means that in the near future, the iconic Serotta logo will be gracing some amazing aluminum, steel, and titanium bikes. To connect part 2 of the interview with his recent news, Ben also announced the creation of the Serotta Cycling Service Professionals Network which will be “a first-of-its-kind, peer-reviewed network of service professionals to provide bike fitting, maintenance, and related support services to new, returning and current Serotta customers.” This is potentially a remedy to what Ben mentioned in the pod regarding the consistency across the service and fitting landscape--how is it possible that two bike shops could suggest 2 different sizes and setups for the same rider a week apart? In part 2 of the interview, we discuss the cycling industry’s role in bike fitting, ben’s passion for getting cyclists on the proper fitting ride, bike geometry and frame tolerance accuracy. Episode website: http://bit.ly/BFPodEp12 See more episodes and connect with us: https://blog.bikefit.com/podcast Episode sponsors: BikeFit Education https://blog.bikefit.com/education G8 2620 Orthotic Insole https://blog.bikefit.com/insoles Brief Bio of Ben Serotta: Ben is one of the early godfathers of bike fitting with the invention of the Serotta Size Cycle in the mid-80s and in the early 90s, the formalization of one of the first bike fitting schools, the Serotta International Cycling Institute in 1998. His relentless pursuit to provide the best fitting bicycle, lead to his passion for fitting as he found them to be undeniably intertwined. He has designed bikes riders on major professional teams like 7-Eleven and Coors Light and for riders participating in national championships, world championships, Olympics and grand tours. More about Ben Serotta and the Brand: https://www.serotta.com