Business
Some companies chase trends. Others spend four decades perfecting one thing until it becomes the standard everyone else measures themselves against. Tecnover belongs firmly in the second category, and its story starts not in a boardroom, but with two people who believed a better spray painting pump was worth building from scratch.
Founded on October 2, 1984, in Sesto San Giovanni near Milan, Tecnover began with Francesco Ricotti and Lorenza Cera, who had already spent years working in the paint industry before deciding to build something of their own. Their focus from day one was the airless pump — a piece of equipment that would go on to define the company's entire identity. What started as a modest operation in Milan has since grown into a business that ships products to professionals, companies, and distributors across five continents, now operating out of its headquarters in Muggiò.
Today, the company is run by the second generation. Stefano and Massimo Ricotti, alongside their mother Lorenza Cera, have carried the founders' original commitment forward while dividing responsibilities in a way that reflects real operational clarity — Stefano leads sales and marketing, Massimo oversees technical management, and together they've kept the business rooted in the same values it started with.
So what actually explains four decades of staying power in a competitive, technical industry? It comes down to three things the company has never compromised on. The first is authenticity — every piece of equipment is designed and built in Italy, from material selection through final assembly and testing, the kind of hands-on attention that's easier to promise than to actually sustain at scale. The second is a genuine commitment to innovation, driven largely by close collaboration with its distribution network, which keeps the company responding to what professionals in the field are actually asking for rather than guessing from a distance. The third is design — the belief that equipment built for demanding daily use shouldn't have to sacrifice how it looks or feels to operate.
That philosophy shows up clearly across the product range. Airless paint sprayers remain the core of the lineup, backed by a full set of original accessories and spare parts. For professionals who need continuous air spray painting, the Short 110 Group was built specifically for that demand. And for applications requiring high transfer rates with minimal atomization, the HVLP turbine line — including the Airbass Turbo 800 and Turboshort — rounds out a catalog built for painters, auto body specialists, carpenters, and construction teams alike.
What tends to stand out most, though, isn't any single product spec. It's the fact that in the world of professional painting equipment, Tecnover has made a name for itself not through aggressive marketing, but through four decades of consistency — same family, same standards, same relentless attention to the details most companies eventually let slide.
For professionals evaluating spray painting equipment, that kind of track record is difficult to manufacture. It's earned one machine, one satisfied distributor, and one repeat customer at a time.