Business
New logos, new identities, new mistakes? We've just had the seasonal circus of fashion weeks in New York, London, Milan and Paris. The world of fashion and retail seems to be in a constant state of flux as brands and retailers try to figure out who they are, what they stand for, who their customers are and, in many cases, how to just ride out the storm. We have seen the trend continuing of putting high-profile designers at the front of the stage with the brand heritage and story taking the back seat, luxury players all following the same standardised thinking on a logo, and reactive, unconvincing steps by UK high-street players to look like they're turning things around. So where's the calm in the storm? Rob Costelloe and Mitchell Cooper talk with Siegel+Gale London's Strategy Director John Matthews and Design Director Mike Tyson to explore what's going on.