"Embrace content marketing as a business model" with Robert Rose

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BtoB Marketing & Sales Podcast

Business


Every single marketer has content marketing on his radar. Why? Because it is deeply connected to the ability to deliver (or not...) modern, appropriate and sustainable B2B marketing strategies.   I am proud to welcome Robert Rose, a recognized B2B content marketing expert and strategist, founder of the Content Advisory Agency and Chief Strategy Advisor at the Content Marketing Institute. Enjoy the episode!