Elizabeth Schumacher-Berger, Digital Content Manager at Momentum, joins E-Coffee with Experts to discuss how businesses can build content that stays useful as search, AI Overviews, and large language models keep changing.

Liz shares how her background in library science shaped her focus on accurate, well-organized information, and why she remains careful about using generative AI in content. The conversation covers audience-first content strategy, using sales calls and lead questions to find real topics, building original insights through subject-matter-expert interviews, and using case studies to show proof instead of simply claiming expertise.

You’ll also hear how to repurpose existing content across websites, social media, Google Business Profiles, and video; which engagement signals matter beyond rankings and traffic; why personality and a consistent brand voice can help businesses stand apart; and the first step to take when your marketing strategy feels unclear: audit the content you already have.

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In this episode, we discuss:

00:00 - 01:25: Introduction

01:25 - 03:21: Elizabeth’s journey from libraries to SEO

03:21 - 05:30: Adjusting to remote work

05:30 - 07:45: AI, content, and originality

07:45 - 09:57: Building an audience-first content strategy

09:57 - 11:29: Using customer data to guide content

11:29 - 13:50: Case studies, thought leadership, and expert opinions

13:50 - 15:30: Using video and multi-format content

15:30 - 17:05: Repurposing content across channels

17:05 - 18:36: Measuring content beyond rankings and traffic

18:36 - 20:04: Brand voice, personality, and quality over quantity

20:04 - 21:00: Liz’s future in content and SEO

21:00 - 21:54: The first step: audit your existing content

21:54 - 24:08: Final Thoughts

 Connect with Elizabeth Schumacher-Berger

 https://www.linkedin.com/in/elizabeth-schumacher-berger-34a2677a/

 https://www.seekmomentum.com/

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