Business
In this episode of E-Coffee with Experts, we sit down with Elizabeth Carter, Account Director at RED66 Marketing, to explore the human side of digital marketing.
Elizabeth shares what it's really like to be on the front lines, translating client goals into actionable strategies and aligning internal teams around outcomes that matter. She dives into how Red 66 nurtures long-term client relationships, some lasting over a decade, and the key role in-person connection still plays in a digital-first world.
We discuss her process for onboarding, maintaining engagement during long SEO cycles, and why trusting relationships beat vanity metrics every time. Elizabeth also offers a look into how AI and automation are being integrated without sacrificing personalization.
Whether you're an agency owner, SEO strategist, or just want to understand what makes clients stay, this episode is packed with real talk, proven strategies, and a refreshing perspective on marketing in 2025 and beyond.
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In this episode, we discuss:
00:00 - 00:39: Introduction
00:39 - 02:08: What It’s Like Leading a Marketing Agency Team
02:08 - 03:46: Why Every Team Member Learns SEO Basics
03:46 - 05:58: When Elizabeth Steps In With New Clients
05:58 - 08:35: How They Keep Clients Happy for 10+ Years
08:35 - 12:03: Why In-Person Meetings Still Matter in a Digital World
12:03 - 14:47: Turning Client Talks Into Team Actions
14:47 - 17:03: How AI and SEO Are Changing in 2025
17:03 - 20:42: Smarter Systems – Tools That Save Time and Energy
20:42 - 22:34: Her Best Advice for Marketers in 2026
22:34 - 24:01: Where to Find Elizabeth & Red 66 Marketing
Connect with Elizabeth Carter
https://www.linkedin.com/in/elizabeth-carter-a70631175/
http://red66marketing.com/
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