In this episode Alec Hanson, SVP of LoanDepot, joins me to talk about his new book Bypassed. Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this episode we discuss branding, leveraging social media, social proof, lead generation, and customer experience.

Marketing Interrupt - The Voice of Marketing for Mortgage & Real Estate

E74: Bypassed: Mortgage Pros Being Left Behind by the Digital Customer w/Alec Hanson

Jason Frazier of Mortgage X Creative, brings you the Marketing Interrupt Podcast (Formerly The Agent Marketer Podcast). Marketing Interrupt is all about cutting through the nonsense to give those working in the Mortgage industry content that will put them ahead of the curve. Topics include interviews with industry influencers, modern marketing tactics, innovation, new tech, social media, and market trends that will help you dominate.

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Marketing Interrupt - The Voice of Marketing for Mortgage & Real Estate