Miscellaneous
This is the first in a new series looking at the business of esports, in collaboration with Nielsen Sports, the world’s leading source of sports measurement and analytics.Today’s guests are Matthew Archambault, head of partnerships for North America at Riot Games, publishers of the phenomenally successful League of Legends franchise. Matt manages strategic partnerships, national sponsorships, media rights, and merchandising for the League Championship Series (LCS). Joining Matthew is Matt Boyd, Vice President of Nielsen Esports and Games. Based in North America, Matt leads client relationships with teams, publishers/leagues, and brands, providing the data analysis to help them maximize the value of commercial partnerships. So this is a conversation unpicking how the business of esports works through the lens of the industry's multiple stakeholders, from the game publishers to the media platforms and commercial partners through to the teams, leagues, players and fans. To keep in touch with the rest of the series, make sure you subscribe to Unofficial Partner via Apple Podcasts, Spotify, Google Podcasts or via your favourite podcast app. If you like the podcasts you’ll love the Unofficial Partner newsletter, that goes direct to the inbox of thousands of senior executives across the global sports business every Thursday. To join them, sign up via unofficialpartner.com