E156: How to Measure ROI (Even If You Think You Can't)
Share:
Listens: 0
About
ROI is the holy grail of the C-suite. As marketers, we're constantly pressured to provide it. So how do we measure the results of our marketing even when we think we can't?
SpinRadio
Business
ROI is the holy grail of the C-suite. As marketers, we're constantly pressured to provide it. So how do we measure the results of our marketing even when we think we can't?