Business
Episode Summary:
Podcast promotion shouldn’t be punishment, but for a while, that’s exactly how it felt. In this episode of The Podcaster’s Journey, I open up about the burnout I experienced after trying to repurpose every episode into a dozen pieces of content across every platform. Even though I was seeing some traction—views, likes, and a few new subscribers—I wasn’t seeing real results: meaningful conversations.
So I took a step back and asked, “What if repurposing could be lightweight, repeatable, and still effective?” That’s where the Core Four system was born.
In this episode, I walk you through:
• What went wrong with my old content strategy
• How I redefined success (hint: it’s not likes or downloads)
• The 4 content pieces I'm now creating from each episode
• My new weekly repurposing workflow
• Why promotion is now the actual finish line
This is a behind-the-scenes look at a system I’m just starting to implement, but I believe it’s going to change how I show up online. If you’ve ever felt overwhelmed trying to do it all, this episode is for you.
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Key Points & Highlights:
• Many podcasters burn out not because the strategy is wrong, but because it’s too much to do alone.
• High-effort repurposing systems aren’t sustainable if they don’t lead to real engagement.
• The Core Four system focuses on: 1 Quote Graphic, 1 Clip, 1 Story Post, 1 Question Post.
• Success is no longer defined by downloads, but by conversations.
• A new weekly workflow (Repurposing Power Hour + lightweight assets) makes promotion feel doable.
Notable Quotes:
“Publishing an episode isn’t the finish line—conversation is.”
“It worked, technically—but I was exhausted.”
“If I get 10 views and one real conversation, I’ve succeeded.”
“I don’t want to be a noisemaker. I want to be a conversation starter.”
“Repurposing is no longer extra work. It’s the most important work.”
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Episode Timestamps
0:00 – Why My Old Repurposing Workflow Burned Me Out
1:01 – The Turning Point: Realizing Promotion Wasn’t Optional
2:16 – Where My System Went Wrong
3:40 – Redefining Success for Podcast Promotion
5:20 – Introducing the ‘Core Four’ Content System
8:22 – How Each of the Core Four Pieces Work
13:25 – The New Weekly Workflow: Power Hours, Metrics, and Focused Platforms
17:38 – Closing Thoughts and a Call for Your Feedback
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Call to Action:
If this episode hit home for you and you’re working through similar challenges with promotion, burnout, or building a system that actually works—you don’t have to do it alone.
Join our free Facebook community for podcasters who are committed to growing the right way. It’s a space to share wins, ask questions, and get feedback as you build your show with clarity and consistency.
Click here to join:
https://www.facebook.com/groups/thepodcastersjourney
Let’s grow together—one conversation at a time.
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Optional Links & Resources:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Video Podcast Feed: https://youtu.be/mFuZqWNq31M
Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey