Business
In this episode, I’m reflecting on the first 25 episodes of my podcast and making a crucial shift: treating my podcast like a business. Over the next 90 days, I’ll document everything—growth strategies, revenue tracking, and workflow optimization—so you can follow along and transform your podcast into a business asset, too.
• Why I decided something needed to change after 25 episodes
• The 90-day challenge: treating my podcast as a real business
• The three pillars: audience growth, workflow efficiency, and monetization
• Why most podcasters struggle with monetization and marketing
• The four-phase framework we’ll be using for Season 2
• What you can do this week to start treating your podcast like a business
If you’re a podcaster or creative entrepreneur looking to turn your show into a business, this season is for you.
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Episode Timestamps:
00:00:00 - Introduction & Celebrating 25 Episodes
00:02:00 - Why Something Has to Change in Season 2
00:04:00 - The 90-Day Challenge: Treating My Podcast Like a Business Asset
00:06:00 - The Three Key Objectives: Audience Growth, Workflow Efficiency, and Monetization
00:08:30 - Why Most Podcasters Struggle to Make Money & Common Pitfalls
00:11:00 - The Importance of Having a Marketing Plan (And Why Podcasters Fail Without One)
00:13:30 - Why Lead Generation Matters More Than You Think
00:15:30 - The Four-Phase Framework for Transforming My Podcast Into a Business
00:17:30 - My Approach to Treating a Podcast Like a Business & Tracking ROI
00:18:30 - Final Thoughts & Call to Action
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Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Video Version: https://youtu.be/lgTLgPkLabU
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