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On this episode, I discuss how we find purpose, what it means to "be yourself", and how people become convinced that true happiness lies in a cult, a political affiliation, a street gang, a corporate logo, or a social media brand. I'm still trying to master the art of simultaneously broadcasting live on Facebook and recording the SynCast at the same time, so I apologize for any hiccups I didn't fix. Thanks for listening and let me know: How did you figure out who YOU are? (Or maybe you're still figuring that out. Tell me about it.) Links: FB Live video of this episode Meat Beat Manifesto: Your Mind Belongs to the State Escaping NXIVM podcast (Canadian Broadcasting Corporation) Alice meets the caterpillar in Wonderland: Who Are You?