In this episode of Dreamers and Doers, Claire Gamble (MD Unhooked Communications and founder PR Unlocked) speaks to Kate Toon, queen of SEO and all-round wonderful misfit entrepreneur. In this episode they talk about:  Ditching the 9-5 and going self-employed Diversifying when you’re a service-based business to move away from selling ‘time’ The truth about ‘passive’ income and the work that goes into a successful eCourse Saying yes and no to the right sort of business opportunities Following your interests and passions vs planning and profits Building a content marketing machine The importance of taking time out and working in line with your energy levels Dealing with copycats Links  The Recipe for SEO Success Course: https://therecipeforseosuccess.com The Clever Copywriting School: https://www.clevercopywritingschool.com Confessions of a Misfit Entrepreneur: https://www.katetoon.com/writing/books/confessions-of-a-misfit-entrepreneur-2/ Hot Copy Podcast: https://www.hotcopypodcast.com Confessions of a Misfit Entrepreneur Podcast:http://www.misfitentrepreneur.com/podcast.html The Recipe for SEO Success Podcast: https://therecipeforseosuccess.com/blog/