Miscellaneous
Judy is a little partial to our guest on this episode. Dr. Robin Bethel is chatting with us from Austin, and she’s more than happy to share the mic with another Texan. More than that, Dr. Robin is letting all of us dentists in on a little secret when it comes to mastering Yelp reviews, and it might surprise you. According to Dr. Robin, right now is the best time to be a dentist, even with the rising cost of tuition. To him, the learning opportunities are endless, and it’s so easy for modern dentists to get online, learn something new, get certified, and integrate these skills right into their practice. There’s little reason to referral out anymore and risk losing patients, although Dr. Robin has a different theory on that. Referrals aren’t as we seasoned dentists remember. Back in the day, when you referred a patient out for niche care, you often didn’t see them again for years. Today, the new word for referral is “collaboration”. We aren’t just sending patients away anymore. Rather, Dr. Robin and his group practice of fellow dentists use these referrals as an opportunity to discuss, collaborate, and learn from another practicing dentist or orthodontist. Patients benefit from this, too. When we work together for the overall health benefit of our patients, we’re going to start seeing and hearing that positive feedback. That’s where Yelp comes in. The secret to yelp reviews is actually quite simple, it’s just - well - it’s scary. Negative reviews are scary, but the #1 thing you can do with a negative Yelp review is to face it head on. Dr. Robin’s shares his tips for facing negative reviews, and the patients who wrote them, on this episode with a few key insights we were all delighted to learn. Once you overcome the initial awkward hurdle of talking to an angry patient, Dr. Robin’s techniques are very simple. The secret is in the way you speak to your patients, and we go over some of the slang and sayings you can use to beat those negative reviews and really connect with your patients. In This Episode You Will Learn Dr. Robin lived all over the United States (and got to Texas as fast as he could!) 2:40 How referring out is becoming more of a collaboration between dentists and orthos 9:08 Which mentors Dr. Robin learned from the most 13:00 The hurdle new dentist’s must overcome when it comes to Invisalign 14:25 The #1 thing you need to do when it comes to negative yelp reviews 20:30 All of the different Invisalign slang Dr. Robin uses in his Austin office 25:10 Some Questions We Discuss When did Dr. Robin become Invisalign certified? 3:52 What inspired Dr. Robin to pursue orthodontics and Invisalign? 6:20 How much general dentistry does Dr. Robin still do in his practice? 10:27 How did Dr. Robin get all those stellar yelp reviews? 18:42 Where can you connect with Dr. Robin online? 23:46 What’s your gamer tag? (Let’s start an all-dentist e-sport team!) 27:47 Resources: Visit our website: www.DentalSlang.com Connect with us on Facebook: Dental Slang Connect with Dr. Robin on Facebook: Aligner Nation Find Dr. Robin on YouTube: Watch now