About

Setting up a successful - or at least potentially successful - Internet radio station is a complicated business, if you want to take it seriously and do it properly. In this week's podcast we examine the critical points: How much time do I have to invest in my radio station? Is it going to be a hobby station, or a professional one? Who will my audience be, and where do they live? How much do I know about them: their education, work, interests ...? Equipment: without going overboard, what will I need? What genre/s of music will I play? What will be the ratio of music to talk? Will I have co-presenters, DJs and interview guests on my station? Can I cope with disillusionment or disappointment when no one listens at first? Music licensing: expensive and troublesome - this is what can kill your station Setting up and running an Internet radio station can be a wonderful creative outlet, especially if you have some experience of radio. But it involves more research and work than you might imagine. There are many rewards, but there are also pitfalls that can torpedo your new station before it even takes to the air for the first time. Music licensing is one of these. In this podcast, we take a frank look at it. The key to success is a broad understanding of the industry, its practices, and how Internet radio actually works.