Don’t know why YouTube screams at us!

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Don't Know, Do Care

Comedy

Why does every YouTube thumbnail look like it’s mid-panic attack?

Why do we spend more time scrolling than actually watching anything?

Why is this even a topic that we want to talk about? (Don't listen in case you'd rather suffer in silence)


In this episode, we dive into the chaotic world of clickbait faces, screaming thumbnails, and the science (yes, science) behind YouTube’s attention trap. We talk about the paradox of choice, limbic system hijacking (sounds pretty serious, probably isn't), and why your brain can’t resist a face screaming “I lost everything in 24 hours.”


Come for the thumbnails, stay for the amygdala!


P.S: Also stay to learn WTF is the amygdala.


Important links:


  1. All-or-none face categorization in the human brain - https://www.sciencedirect.com/science/article/pii/S1053811920301725?via%3Dihub
  2. Hours of video uploaded to YouTube every minute as of February 2022 - https://www.statista.com/statistics/259477/hours-of-video-uploaded-to-youtube-every-minute/
  3. Better Understand How Your Videos Are Getting Discovered - How Important are CTR and AVD? - https://www.youtube.com/watch?v=c-EbO-092I0
  4. How the brain recognizes faces - https://news.mit.edu/2016/machine-learning-system-brain-recognizes-faces-1201
  5. The paradox of choice | Barry Schwartz | TED - https://www.youtube.com/watch?v=VO6XEQIsCoM
  6. The Paradox of Choice - https://thedecisionlab.com/reference-guide/economics/the-paradox-of-choice
  7. Ridiculous History - https://www.iheart.com/podcast/105-ridiculous-history-28588696/


Don’t Know, Do Care is the brainchild of Ashmita, Sandy, and Prakhar, three friends from different backgrounds and interests. Ashmita works in sustainability, Sandy's an entrepreneur (puke) who’d rather not be, and Prakhar works with Sandy and is just trying to make sense of it all. 


Three mildly confused friends, one weirdly specific topic each week. We don’t know much, but we care just enough to talk about it for up to an hour each week.


Don’t Know, Do Care is produced by "Ghar Pe Productions", edited by Prakhar and Sandy, critiqued (thoroughly) by Ashmita, and enjoyed mostly by our friends. Thanks for giving us a listen!