Business
It’s measurement month! The Public Relations Institute of Australia and the International association for the measurement and evaluation of communication host measurement month every year in November. It’s a time to dive deep into one of the most crucial – and often overlooked – parts of communications in practice.Join Stuart Wragg, Strategy Director at Herd MSL, Symon Madry Practice Head, Technology and Business at Red Havas AU, David Leahy, PR Lead at JDRF and host Shane Allison, CEO and Founder of Public Address, as they dive in to the thorny side of measurement and discuss what you should be measuring, how you should measure it and the skills required for measurement in the 21st Century.TalkTrack would like to commend the PRIA's ECC for organising measurement month. Following feedback from the ECC that our host Shane Allison's comments could be interpreted as advocating for the return to Advertising Value Equivalents (AVE's), we would like to clarify that at 15:35, Shane is advocating for an industry discussion on the best way to report and communicate value to executives and boards, not for the use of AVEs. For more information on why you shouldn't use AVEs, AMEC has a great article here and PRIA has helpful guidance here.