Business
Basics, Optimizing, Titles, DescriptionsOn-Page means it’s entirely under your control, it’s not about off-page signals like links to your websiteSEO still matters in 2020Google says “The most basic signal that information is relevant is when a webpage contains the same keywords as your search query.”Keyword-rich title tags bring trafficUse keywords in the first 100-150 wordsUse keywords frequentlyNo stuffing, but using keywords a half dozen times in an article is reasonable.Outbound links to related topics help to establish your page’s topicOptimize your URLs - short and with keywords in themBut make sure to have redirects in placePut the keyword in the front of your titleUse modifiers like best, guide, checklist, fast, reviewWrite your own meta descriptionsThis appears below your title in search results and helps your CTRContent ItselfWrite unique contentDetailed, crisp, updated, and expertLook at Analytics and double-down on what worksUpdate old posts and pages wherever possibleInstead of publishing a new page for an annual study, update the existing pageThis eliminates an old page at the same time you’re creating a new oneLook at search engine result pages and modify your content to fit the top resultsCTRQuestion-based titles have higher CTRHaving a Meta description at all boosts by 6%Using keyword in the description causes it to be bolded in results, making your page stand outUses schemasReviewsFAQs - Voice search is another reason to use FAQ scheme, because people ask Google, Apple, and Amazon’s assistants questionsUser “power words” to add emotion to your title, 7% more trafficAdd the current yearUXBoost Your Page SpeedUse Google PageSpeed to see if you need to address thisScripts are a big problemImage OptimizationPut headline and introduction above a huge image, it will keep people on the pageBuild up internal linksChunk your contentSubheadingsBulleted listsImages - Use unique images rather than stock and use good filenames and alt text